Today I am at the Learn With Google event at Google HQ in Central St Giles.
First thing to say is that the Google offices are absolutely fantastic. Located on the 9th floor the offices boast panoramic views of the London skyline. The rooftop terrace is particularly charming and provides a nice little sun trap in your lunch break.
Throughout the building there are a number of quirky features that you would expect from a google building. There is an Executive Google croquet set, a menacing dentists chair and a electric buzz where of course you have to navigate around the word Google.
Speaking of navigating around google.. During the Learn With Google event there are a number of keynotes covering Search, Display, Mobile and Data. The workshop provides marketers with an insight into what the California based company are working on next, as well as providing some useful tips into exiting features like Analytics.
What is clear is that Google are at the forefront of the way that company’s will communicate with their consumers and are sculpting and defining the way products and services will be bought and sold in the future.
As with most marketing talks these days the focus has been on the way consumer behaviour is changing with the development in technology. Many people for example operate using a wide range of devices in daily life. What is challenging for marketeers is attributing a value in each of these spaces and what percentage they contributed towards the consumer purchase. In many cases the customer journey is very complex and often over a number of weeks/months but what Google suggest is that some presence at all these ‘Moments that matter’ can help to manipulate consumer behaviour and ultimately increased the likelihood of a purchase.